Meta Threads app, similar to Twitter, is set to receive a search function and will soon be accessible through the web. According to a post by Meta CEO Mark Zuckerberg on Friday, these new features are expected to roll out within the next few weeks.
Zuckerberg expressed his satisfaction with Threads, stating, “A good week for Threads.” He believes the community’s progress is aligned with his vision of building a dynamic, long-term app.
Meta launched Threads to great enthusiasm in July, quickly gaining popularity as it capitalized on Twitter’s struggles and increased scrutiny of its principal owner, Elon Musk, now known as X. However, engagement on Threads has dwindled in recent weeks as the initial excitement waned, with users expressing frustration over its limited functionality.
To become a significant service, advertisers and creators have emphasized the need for Threads to incorporate features that enable easy searching for trending topics and past posts. Additionally, web accessibility is crucial for Meta to compete effectively with X, which has long been popular on desktops, especially among professionals at work.
During Meta’s earnings call last week, Zuckerberg conveyed his optimism for Threads’ future, acknowledging that the app was built by a small team. Nevertheless, the company plans to wait until Threads gains more traction and establishes itself before monetizing it.
Zuckerberg ended his post on Friday, acknowledging the challenges ahead but expressing excitement about the team’s rapid pace of development and shipping.
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