Google has just released a brand-new, free online course designed for novice users who want to navigate Google Analytics 4 (GA4) effectively. For people who know little to nothing about GA4, this course is the ideal place to start for those who are keen to understand its features. The course focuses on creating a Google Analytics account and ensuring accurate data collecting, emphasizing the essential elements.
Google has carefully built this training project with a comprehensive approach in mind to cater to a varied audience, ranging from students and anyone starting their adventure with Analytics to small business owners and marketers. Regardless of the students’ past knowledge of the subject area, the course has been carefully designed to accommodate all students.
The absence of prerequisites, which removes the requirement that participants have any prior knowledge, is an impressive aspect of Google’s strategy. This method encourages people from all backgrounds to fully engage with the course material by fostering an open and egalitarian learning environment.
The launch of this no-cost online course by Google is essentially an open and courteous effort to increase GA4 literacy. By providing a seamless entry into the analytics realm,
Google is increasing the accessibility and attainability of digital skills for a bigger audience.
Course Overview:
Unearth how Analytics can aid you in measuring the essentials to meet your business objectives. Gain insights into the setup of your Analytics account and verify accurate data collection.
1. Course Introduction
2. Leveraging Digital Analytics for Business Growth
3. Understanding Google Analytics Data Handling
4. Establishing Your Google Analytics Account and Property
5. Configuring Your Website for Data Collection
6. Configuring Your App for Data Collection
7. Ensuring Data Collection Verification
8. Managing Account Access and Settings
9. Enhancing Reports with Dimensions and Metrics
Main Highlights:
1. Understand Google Analytics Data Collection and Processing Techniques
2. Configure Your Analytics Account to Align with Business Goals
3. Explore Data Aggregation and Report Generation in the Analytics Platform
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